Luxury Shopping & Portofino Private Day Tour with Chauffeur

Combine the thrill of luxury outlet shopping with the timeless elegance of the Italian Riviera on this exclusive full-day private tour. Designed for fashion lovers, lifestyle enthusiasts, and travelers seeking a refined experience, this tour offers the perfect blend of retail therapy and coastal charm.

With a professional chauffeur at the wheel, you'll enjoy a seamless journey from the French Riviera to Italy, stopping at Europe's premier outlet village before discovering the iconic harbor of Portofino. No rushing, no schedules — just a curated day of shopping, scenery, and Italian elegance.

Whether you're hunting for designer bargains at Serravalle or savoring a cappuccino overlooking Portofino's colorful waterfront, this tour delivers luxury at every turn. Our premium Mercedes vehicles ensure comfort throughout the journey, with ample space for all your shopping finds.

Serravalle Designer Outlet — Premium Shopping Experience

Serravalle Designer Outlet is Europe's largest luxury outlet village, featuring over 300 boutiques from the world's most prestigious fashion houses. Located in the Piedmont region of Italy, this elegant open-air shopping destination offers year-round discounts of 30-70% on designer collections.

From iconic Italian brands like Gucci, Prada, Armani, and Valentino to international labels such as Burberry, Michael Kors, and Ralph Lauren, the outlet caters to every style and taste. The village atmosphere, with its charming Italian piazzas and landscaped walkways, transforms shopping into a leisurely experience.

We allow ample time for browsing, trying on, and discovering — whether you're updating your wardrobe, finding unique gifts, or simply enjoying the atmosphere. Restaurants and cafés throughout the village provide perfect spots for a relaxed Italian lunch.

Portofino — Italian Riviera Icon

Portofino is one of the most photographed villages in the world — and for good reason. This tiny fishing harbor on the Ligurian coast has been a retreat for aristocrats, artists, and celebrities since the early 20th century. Its cluster of colorful houses reflected in the crystal-clear waters creates a scene of timeless Mediterranean beauty.

Beyond its famous waterfront, Portofino offers charming cobblestone streets lined with luxury boutiques, artisan shops, and inviting trattorias. The small main piazza buzzes with life as visitors enjoy aperitivi while watching superyachts glide into the harbor.

Walk up to the Chiesa di San Giorgio for panoramic views, explore the paths leading to the historic castle, or simply find a bench overlooking the harbor and soak in the atmosphere. Portofino is a place to slow down and appreciate la dolce vita.

The journey between destinations is part of the experience. Our route takes you along the stunning Ligurian coastline, with its dramatic cliffs, hidden coves, and picturesque villages. This is Italy at its most romantic — winding roads with the Mediterranean sparkling below.

Your chauffeur knows the best viewpoints and photo stops along the way. Whether it's a dramatic overlook above the coast or a charming village café for a quick espresso, we build in moments to appreciate the journey, not just the destinations.

The transition from the shopping excitement of Serravalle to the tranquil elegance of Portofino creates a perfectly balanced day. By the time you return to the French Riviera, you'll have experienced the best of Italian style — in your shopping bags and in your memories.

Virtual guide experience during the tour

Our tours include continuous high-speed internet access throughout the journey. Through this connection, you have access to a Virtual Guide — a real human expert available remotely to answer your questions in real-time.

The Virtual Guide experience is perfect for independent-minded travelers who want information on demand. As you explore Serravalle or wander through Portofino, you can ask for recommendations — best boutiques, hidden restaurants, historical context — and receive immediate, expert answers.

• Recommendations for brands, boutiques and restaurants
• Real-time navigation and orientation assistance
• Information about Portofino's history and culture
• Flexible, modern touring experience

Tour with a professional human guide

For travelers who prefer personal attention and curated expertise, our optional Professional Human Guide accompanies you throughout the day. Your guide can assist with shopping recommendations, navigate the outlet village efficiently, and provide cultural context in Portofino.

A human guide transforms your day into a personalized experience — suggesting brands based on your style, negotiating multi-purchase deals, and sharing insider knowledge about the Italian Riviera. This is the premium choice for discerning travelers.

• Personal shopping assistance and recommendations
• Cultural and historical commentary
• Restaurant reservations and local tips
• Premium personalized service throughout

Vehicles and comfort

Choose a tourShopping & Portofino Tour

Duration

2h

200€

100€/hour

Pickup location

Date

Pickup time

Passengers

2

First name

Last name

Email

Phone

Special requests

Payment Method

Pay Online

Secure payment via Stripe

Pay on Site

Pay cash or card to driver

Hourly rate100€ × 2h

Payment MethodPay Online

Total200€

Pay & Book Tour

Final price may vary depending on vehicle choice. Our team will confirm all details.